How to do Keyword Research

by | Dec 30, 2023

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Keyword research is an essential component of any successful SEO strategy

It involves identifying and analysing the words and phrases that your target audience is searching for on search engines like Google. When you incorporate these keywords into your web page content, you increase the chances of ranking high in the search engine results pages (SERPs) for these keywords and driving more traffic to your website. Therefore, it is always important to conduct thorough keyword research before selecting your keywords to ensure the best possible results for your website.

In this blog post, we will explore how to do keyword research for a loft conversion company based in Guildford. We will use this example to demonstrate the step-by-step process of choosing the right keywords and optimising your web page for them.

Step 1: Identify your target audience

The first step in keyword research is to identify your target audience. In our example, the loft conversion company based in Guildford, their target audience would most likely be homeowners in the local area who are looking to expand their living space. Knowing your target audience will help you understand their pain points, needs, and desires, which will guide your keyword research.

Step 2: Brainstorm potential keywords

Once you have identified your target audience, it’s time to brainstorm potential keywords that they might use when searching for a loft conversion company in Guildford. This step requires some creativity and thinking outside the box. Here are some ideas to help you get started:

  • Geotargeted keywords: Keywords that include the location, such as “loft conversion company in Guildford” or “Guildford loft conversions”.
  • Product or service-specific keywords: Keywords related to the specific services offered by your company, such as “loft conversion design” or “roof window installation”.
  • Common pain points or questions: Think about the common problems or questions your target audience may have and turn them into keywords. For example, “how to maximise attic space” or “loft conversion cost in Guildford”.

Step 3: Research the search volume and competition of each keyword

After brainstorming a list of potential keywords, the next step is to research their search volume and competition. Search volume refers to the number of times a specific keyword is searched for on search engines such as Google. Competition, on the other hand, measures how difficult it would be for your page to rank for that keyword.

To research search volume and competition, you can use free keyword research tools like Google Keyword Planner, UberSuggest or KW Finder where you can register a free account and use their keyword research tool. In our example, when searching for “loft conversion Guildford” on KW Finder, we can see that the average monthly search volume is around 150 searches per month. The competition level is Easy, which means it may not be too difficult to rank for this keyword.

Loft Conversion Guildford Keyword Research Results

Step 4: Analyse the top-ranking pages for your chosen keywords

After identifying potential keywords with a decent search volume and low competition, the next step is to analyse the top-ranking pages for those keywords. This will give you an idea of what content and information Google considers relevant and valuable for those keywords. In the KW Finder example above you can see top-ranking pages shown in the SERP Overview panel.

In our example, when we search for “loft conversion Guildford” on Google, we can see that the top-ranking pages all have a similar structure. They have a clear and descriptive title tag containing the keyword, relevant and informative meta descriptions, and high-quality content that includes the keyword.

Step 5: Optimise your web page for the chosen keyword

Now that you have chosen the right keyword for your web page, it’s time to optimise it. This involves incorporating the keyword naturally into your page URL slug, meta title, meta description, headings, image alt tags and the body of your content. Here’s how the loft conversion company in Guildford could optimise their web page for the keyword “loft conversion Guildford”:

  • Meta title: “Loft Conversion Guildford: Your Trusted Loft Conversion Company in Guildford”
  • Meta description: “Looking for a reliable and professional loft conversion company in Guildford? Look no further than Premier Loft Conversions. Contact us today for a free consultation”
  • H1 Heading: “Expert Loft Conversion Guildford”
  • Body content: The keyword “loft conversion Guildford” should be naturally incorporated into the body content, along with other relevant and related keywords
  • Image alt tags: The keyword “loft conversion Guildford” should be used in the image alt tags, you should use variations of the keyword phrase instead of repeating. So for example you could use “loft conversion company in Guildford” or “Guildford loft conversion services”.

Step 6: Monitor and track your keyword rankings

After optimising your web page for your chosen keyword, it’s important to monitor and track your keyword rankings. This will help you understand if your efforts are paying off and if you need to make any adjustments to your strategy. You can use tools like Google Search Console or SEMrush to track your keyword rankings.

In our example, the loft conversion company in Guildford could track their keyword “loft conversion Guildford” to see if they are ranking higher in the search results and driving more traffic to their website.

Keyword research is a crucial aspect of SEO and should not be overlooked. By identifying and targeting the right keywords, you can increase your website’s visibility and attract more relevant traffic. By following the steps outlined in this blog post and using the example of a loft conversion company based in Guildford, you can conduct effective keyword research and optimise your web page for maximum results. Remember to track your keyword rankings regularly and make adjustments to your strategy as needed to stay ahead of the competition.

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