How to Build Local Area Landing Pages For Surrey

by | Aug 11, 2023

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What are local area landing pages?

Are you a small business owner in Surrey who is loosing out in the search engine ranking battle with larger national businesses or local competition who have already got their SEO game together? Then this post about local area landing pages is for you!

Local area landing pages are specifically designed to target customers in a specific geographic location and can greatly help in boosting visibility and generating leads for businesses. In this blog post, we will discuss the importance of local area landing pages and how to optimise them for search engines using basic on-page SEO techniques.

For the purpose of this article, let’s take the example of a plumber located in Dorking who wants to rank his plumbing services in Google search results for people in Guildford – a neighbouring town with a high demand for plumbing services.

Identify the target location and keywords

The first step in creating a local area landing page is to clearly identify the target location and relevant keywords. In our example, the target location is Guildford and the relevant keywords could be “plumber in Guildford”, “emergency plumber Guildford” or “Guildford plumbing services”. It is important to research and identify the most commonly used keywords in the target location to ensure that the landing page is optimised for the right search terms.

Include target keywords in page titles and headings

Once the target keywords have been identified, it is important to incorporate them into the page titles and headings. For example, the page title for the landing page for our plumber in Dorking could be “Professional Plumbing Services in Guildford – Trusted Plumber in Guildford”. This not only includes the target keyword “plumber in Guildford”, but also adds credibility by mentioning “trusted” and highlights the main service “plumbing services”.

Optimise meta titles & descriptions

Meta titles are the clickable blue title you see when searching in Google. These meta titles should include your keyword and if possible a call to action. So in the example of our Dorking plumber trying to rank his Guildford local area landing page, a good SEO meta title would be “Reliable Guildford Plumber – Call Us for a Free Quote” or “Expert Guildford Plumbing – Trusted and Affordable”.

Meta descriptions are the brief descriptions that appear under the page title in search engine results. They should be optimised to include the target keywords and provide a brief summary of the services offered by the plumber in Dorking. For our example, a meta description could be “Looking for reliable plumbing services in Guildford? Our expert plumbers in Guildford offer top-notch solutions for all your plumbing needs. Call us today for a free quote!”.

Develop unique and quality content

Content is king when it comes to SEO, and the same goes for local area landing pages. The content on the landing page should be unique, informative and relevant to the target location. In our example, the plumber in Dorking can create informative articles or blog posts about common plumbing issues in Guildford and how their services can solve those problems. This not only adds value to the landing page, but also helps in establishing the business as a knowledgeable and trustworthy source in the target location.

Integrate location-specific images

One effective way to improve the user experience on a local area landing page is by incorporating images that are specific to the location. For example, including images of Guildford can make the page more distinctive and tailored to the local audience. Don’t forget to optimise your images by using relevant keywords in the ALT tags. These short descriptions not only aid those with visual impairments but also help Google understand the context of the images.

Incorporate local reviews and testimonials

Positive reviews and testimonials from satisfied customers can do wonders for the local area landing page. Make sure to include customer reviews and ratings on the page, as well as links to third-party review sites like Yelp, TrustPilot or Google My Business. This adds to the credibility of the business and helps in building trust with potential customers.

Create location-specific URLs

Another important aspect of on-page SEO for local area landing pages is creating location-specific URLs. This means incorporating the target location in the URL structure. For our example, a URL for the landing page could be “”. This not only helps in ranking for location-specific searches, but also makes it easier for users to remember and share the URL.

Optimise for mobile

With more and more people accessing the internet through their mobile devices, it is crucial to optimise the local area landing page for mobile. This includes ensuring that the page is mobile-friendly, has a responsive design, and has fast loading speeds. Google also gives preference to mobile-friendly websites in search results, so this is an important aspect to consider for on-page SEO.

Include call-to-action buttons

Last but not least, don’t forget to include prominent call-to-action buttons on the local area landing page. These could be in the form of “Call now”, “Get a quote” or “Book an appointment” buttons. This makes it easy for potential customers to take action and get in touch with the business. Additionally, including a sense of urgency in the CTA can also encourage customers to act quickly.

Local area landing pages are an essential tool for businesses looking to target customers in a specific geographic location. By implementing these on-page SEO techniques, the plumber in Dorking can greatly improve their chances of ranking for relevant keywords and attracting more customers from Guildford. Remember to regularly update and optimise the landing page with fresh content and reviews to maintain its relevance and visibility. With the right approach, local area landing pages can be a powerful tool for driving traffic and generating leads for businesses.

Getting Help

If you are a business owner in Surrey, then you probably already have enough on your plate without trying to figure out SEO! Our professional SEO services can help take your online visibility to the next level, allowing you to reach potential customers throughout Surrey and beyond. Let us help you optimise your online presence and drive real results for your business. View our Surrey SEO packages.