Fade Club Barbershop SEO

We recently partnered with Ari, the owner of The Fade Club, a newly launched barbershop in Aldershot, to help him build a strong online presence from day one and attract local customers searching for a quality barber in the area.

As a brand-new business, visibility was the key challenge. Our first step was setting up and optimising Ari’s Google My Business profile to ensure his barbershop appeared prominently in local search results and Google Maps. Alongside this, we refined and optimised the website with a clear local SEO strategy, focusing heavily on ranking for the competitive search term “barbers Aldershot.”

The results were outstanding. In just three weeks, The Fade Club achieved a top 3 position in the Google Maps 3-Pack and ranked number 2 organically for “barbers Aldershot”, a fantastic outcome for a newly opened barbershop in a competitive local market.

To support long-term growth, we also provided Ari with an NFC Google Review desktop stand, making it easy for customers to leave reviews instantly after their appointment. These reviews feed directly into his Google Maps listing, strengthening trust, visibility and local authority.

This project is a great example of how focused local SEO and smart digital tools can deliver fast, measurable results for small businesses.